How to Sell B2B
Without being a Sleazebag
We’ll help you sell to businesses - and thrive
So you’ve started your business? Congratulations!
Now all you need is some customers…
If you’ve never sold business to business before, it can be a bit daunting. We’re here to help take the nonsense out of selling.
Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.
We’ll help you with what you need to get started with business to business selling and how to build a strong reliable pipeline of business.
It’s not as hard as you think - I promise!
Does this sound familiar?
I need more customers!
So you’ve got a great product. What next? Finding customers is all about understanding who your ideal customer is, where they are and how to pursue them.
Why is it taking so long?
B2B sales take longer the more complex your product. We’ll help you understand the basic lingo and metrics of B2B selling, so you can have clarity and plan for success.
They seem interested - then ghost me.
Customers might ghost you if you have not identified concerns or if you try to skip to the end before they are ready. We will help you build a relationship and guide them through a step-by-step process.
Start Now
Explore our free downloads
Understanding B2B Sales
Getting Started
Get clear on what sales is, what sales isn’t, & how you can get started.
How B2B Sales Works
Lingo & Metrics
Learn the lingo of B2B sales and understand the metrics for success.
How to Sell B2B
The B2B Sales Process
An overview of the Authentic Selling Process for your B2B sales success.
From Zero to Hero
How to Sell B2B
10-week Sales Accelerator for Founders
We’ll take you from “I know nothing” to “I’ve got this!” in 10 weeks.
Next Accelerator Starts 10 Feb 2025
FREE 30 MIN CONSULTATION
Want to talk it through?
Book a free 30 min consultation
What our students are saying
Alex Subulis
Managing Director, Eco Alternate
"Full of golden nuggets of information that I could put to use straight away. Applied one of them on the next phone call and instead of waiting on an email response, I locked in a meeting. Simple yet powerful ideas and tips here. Great stuff."
Human Rights Advocate
Jacinta Harford
"I have never sold before – I learned so much from these sessions! It gave me some really practical help to get started and to be confident to get out there and have conversations.”
Matt Heath
Director, Make Your Change
"I learnt so much from these sessions! It was great to get some practical things I could take and use immediately. Nim really knows her stuff, plus she gave me some new ways to look at some of my sales challenges. Super helpful!.”
